2020 was a weird year by any measure. Certainly it was a wild ride for those in the consumer electronics category. Take smartphones — first there were manufacturing delays out of China, followed by an across the board decrease in demand. There are lots of reasons contributing to the latter, but the simplest and most prevalent one is that people just didn’t want to spend money to upgrade their devices.
But the pandemic also changed how — and where — many people work and learn. It was an abrupt shift for many that required tech investments, even in the face of economic uncertainty. After years of stagnating, plateauing and dropping, PC and tablet sales saw a spike. Earlier this month, IDC noted a nearly 20% increase in tablet sales for Q4, owing in part to a backlog in PC availability.
New figures from the firm (first noted by GeekWire) point to some significant gains for Chromebooks during that time period. According to IDC’s PC Tracker, the models comprised 10.8% of the PC market for 2020; that’s up from 6.4% a year prior. The number also pushed past MacOS’s 7.5% for the year.
Even so, Apple still grew as an overall percent of the market, up from 6.7%. Both of those numbers have eaten into Windows’ figures — though Microsoft continues to dominate the market at 80.5% (down from 85.4%).
The figures reflect positive reports from other firms. In January, Canalys noted, “Chromebook vendors enjoyed new heights of success in Q4, as the overall market almost quadrupled in size over the same period a year ago.” Pricing is certainly a factor, along with an overall scramble as schools have gone virtual amid COVID-19 concerns.