Via buys mapping startup Remix for $100 million

Remix, the startup that developed mapping software used by cities for transportation planning and street design, was born out of a hackathon during a Code for America fellowship. Nearly seven years later, the San Francisco-based startup is being acquired by Via for $100 million in cash and equity.

Remix will become a subsidiary of Via, an arrangement that will let the startup maintain its independent brand. Remix’s 65 employees and two of its co-founders — CEO Tiffany Chu and CTO Dan Getelman — will stay on.

The acquisition adds yet another service to Via’s ever-expanding business as well as customer base of more than 350 local governments in 22 countries.

Remix’s strength is in planning, while Via brings expertise in software and operations, Chu said in a recent interview.

“By having those two strengths come together, we can be much stronger as an end-to-end solution — from the initial genesis of this idea around transportation planning and carrying that through to operations — in a way that we, individually, would not have been able to achieve otherwise,” Chu said.


Image Credits: Remix 

Via started as a on-demand shuttle operator in 2012. The company, which last year hit a $2.25 billion valuation after raising $400 million in a Series E round, has evolved from its initial consumer-facing focus.

Today, Via’s core business is its software and operations platform, which is used by cities and transportation authorities to plan, schedule and deploy their own on-demand and fixed route transit, paratransit and school buses. Via has 200 partners in 24 countries.

Via is backed by Exor, the Agnelli family holding company that owns stakes in PartnerRe, Ferrari and Fiat Chrysler Automobiles as well as Macquarie Capital, Mori Building, Shell 83North, Broadscale Group, Ervington Investments, Hearst Ventures, Planven Ventures, Pitango and RiverPark Ventures.

Accidental founders

Remix’s Silicon Valley-esque origin story was driven by some unlikely entrepreneurs.

Chu had been a user experience designer at Zipcar when she moved to San Francisco to complete a one-year fellowship with Code for America. In the middle of the fellowship, Chu along her eventual co-founders Getelman, Sam Hashemi and Danny Whalen were working on a hackathon project that to help citizens of San Francisco suggest better transit routes to the San Francisco Municipal Transportation Agency.

The transportation planning tool was shared on Twitter and it went viral. Within two weeks, 30,000 maps had been created.

“It became this funny, unexpected armchair transportation planning tool that people explored online,” Chu recalled. But it wasn’t just the local citizenry who took notice. About 200 urban planners reached out, asking the team to build extra features that could be used by agencies for their own transportation planning projects.

“It was kind of a mind blowing moment for us when we realized the project that was supposed to be a grassroots kind of civic project actually had implications around solving real needs and problems in transportation,” Chu said.

Remix was founded shortly after and the company’s founders applied and were accepted into Y Combinator. The company went on to raise a total of $27 million in investments from Y Combinator, Sequoia and Energy Impact Partners.

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