MSC Group has unveiled the five senior managers of its new luxury brand. The team will be led by CEO Michael Ungerer, who was appointed back in September 2019.
Chris Austin, former senior vice president of global sales and marketing at Seabourn, becomes chief sales officer. Sarah Doyle is appointed chief marketing officer and joins from Bacardi having previously spent six years at Starwood Hotels & Resorts and worked for W Hotels. Thatcher Brown, who was previously president of three-ship line Dream Cruises and managing director of Crystal Cruises, is appointed commercial and strategic advisor. Sacha Rougier, former managing director of Cruise Gate, has been named head of itinerary planning and shore experience. Finally, John Stoll, who spent 17 years at Crystal Cruises as vice president of land programmes, becomes destination experience advisor.
MSC confirmed a €2 billion order last year for four luxury cruise ships to be built by Italian ship builder Fincantieri. The first is expected to be delivered in 2023, with one launch each year until 2026.