Love Your Waste Project

Increased environmental concern and awareness advanced by consumers, local inhabitants and authorities provoke innovative action within the tourism industry. Innovations are predominantly launched as part of defensive strategies, and the rationale for the tourist industry is to stay in business and to gain competitive advantages through innovative behavior by the tourism industry, and this ranges from product innovations, classical process innovations, process innovations in information handling, management and institutional innovations, and more…

The positive side of it apart from the environmental awareness and the industry sustainability, is that the consumers will always be living the new experience with more diversification of tourism products and services catering and coping to their ever changing demands and needs. 

Emphasizing always that Tourism is one of the economic sectors in order to be sustainable nowadays, a great degree of involvement is needed by the entrepreneurial sector and that entrepreneurship is considered a central force of economic development, as it generates growth and serves as a vehicle for innovation and change.

One-third of the global food produced is currently wasted depleting a huge amount of natural resources; the biowaste we produce ends up being incinerated or buried, polluting the atmosphere when it could create renewable energy. 35 % of people in urban areas say they lack information about how and why to sort out, and the way we grow, produce, consume and manage food is not enough seen as a collective mission whereas feeding ourselves is something central in our lives, societies, economies.

Love Your Waste works with canteens in companies, schools, and hospitals to provide them a turn-key solution to minimize food waste and convert biowaste to new resources thanks to anaerobic digestion.


The approach is collaborative, innovative, and complies with food waste laws and regulations, while also being a unifying influence on teams and communities around a strong social project that anticipates tomorrow’s challenges.

Their goal is to choose the best solutions to implement so as to minimize the impacts on the environment and at the same time to reinforce the social benefits. Through their actions, their ultimate mission is to promote a circular economy, renewable energies and education towards living more responsibly.

A simple, innovative and integrated solution around 3 key activities: 

  1. Collecting biowaste : Love Your Waste implements a customizable selective sorting process in canteens, adaptive schedule of daily collections, transportation of biowaste to a bio-gas plant (in partnership with long term unemployed people from the community), and displays environmental responsibility for the collected biowaste by promoting biofuel vehicles and waterway transport.
  2. Raising awareness: Training sessions, workshops, and communication campaigns made by Love Your Waste are designed to sensitize and empower the canteens’ population to understand the necessity of reducing food wastage and increasing recycling.
  3. Advising decision makers: Love Your Waste uses specialised consultancy services to minimize the quantity of food wastage, measure the social and environmental impact on the community, and aggregate data to inform stakeholders and improve upon successful methods.

In 2 years they have collected around 105 tons of biowaste.

The most important is that the positive outcomes contributed to the environment as well as the society and economy.


Mona Khalilieh
Advisor, Mediterranean Tourism Foundation

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The Mediterranean Observer is a news portal dedicated to travel tourism, and hospitality in the Mediterranean region. This portal is managed by the Mediterranean Tourism Foundation, based in the Mediterranean country of Malta.