European tourism experiences sustained growth

The European Travel Commission’s recent report, “European Tourism Trends & Prospects,” highlights ongoing growth in Europe’s tourism sector, demonstrating resilience despite economic challenges and high prices.

In early 2024, Europe’s tourism saw foreign arrivals and overnight stays exceed 2019 levels by 7.2% and 6.5%, respectively, continuing the recovery from 2023. This growth is driven primarily by intra-regional travel from Germany, France, Italy, and the Netherlands.

Recovery, however, is uneven. Southern Europe, including Serbia and Bulgaria, shows strong performance, while the Baltic states struggle due to geopolitical tensions affecting Latvia, Estonia, and Lithuania. Long-haul markets also vary, with strong recoveries from the USA and Canada, but weaker performance from Japan.

Despite economic uncertainties and the Ukraine conflict impacting Central and Eastern Europe, demand for European travel remains strong, bolstered by events like the Paris Olympics and Euro in Germany. Tourism is projected to increase spending by 14.3% in 2024, reaching an estimated 742.8 billion Euros.

For further information, please consult the report.

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