The Tourism Zones Foundation in Malta is launching a new corporate identity. The new identity reflects the ongoing changes within the Foundation in order to meet industry demands and ties with efforts by other Maltese Governmental institutions to offer a tourism product of excellence.
Since tourism have been one of the major sectors affected by the Covid-19 economic slowdown, the Foundation took this opportunity to renew its structure and identity, and prepare for better times; when Malta will once again welcome tourists.
The logo constitutes the Foundation’s vision to create a tourism product of excellence. A distinctive mark that seeks to present the Foundation as a forward-thinking professional organisation that is constantly looking to meet industry demands as the nation moves forward to better times.
The graphic element is constructed to illustrate the Maltese identity, add vibrancy, while encapsulates the strong commitment of a passionate team. The colours represent the vibrant ambition of the Foundation to work for a multi-season tourism product.
In the coming days the Tourism Zones Foundation together with the Maltese Ministry for Tourism and Consumer Protection will further strengthen communication with stakeholders in the sector while increase communication with the public through a new online portal and interactive presence on social media.
This commitment should complement the ongoing work of the Foundation and the launch of new ambitious projects in the coming future.