Mediterranean Observer
The Malta Hotels and Restaurants Association (MHRA) welcomes the new tourism accommodation framework, saying it reflects principles long advocated by the industry in support of a more sustainable and higher-value tourism model.
MHRA expressed support for the direction being taken by Deputy Prime Minister and Minister for Foreign Affairs and Tourism Dr Ian Borg, together with the Malta Tourism Authority, describing the move as timely and decisive.
“This is a courageous and necessary decision that sends a clear message of confidence to operators and investors who have consistently invested in quality and in raising Malta’s tourism standards,” MHRA said.
The Association said the framework marks an important shift in Malta’s tourism strategy.
“These measures are timely and necessary. They build on the opportunities created over past decades while directing the sector towards Malta’s long-term goals. They also show that Malta is prioritising tourism investment and accommodation supply that support a higher-quality, higher-value industry — one that delivers stronger returns, improves the visitor experience, strengthens competitiveness, reduces pressure on communities and infrastructure, and competes on quality rather than price alone.”
MHRA stressed that the next step must be strong and consistent enforcement.
“Enforcement is now critical. Specifically, the framework must ensure that owners of short-term rentals are held fully accountable, treating these as commercial business operations with clear obligations towards the State and local communities.”
The Association also stressed that the framework must be applied strictly and consistently to better manage accommodation supply, particularly in light of pressures already highlighted in the Deloitte carrying capacity study, and to ensure future growth supports Malta’s vision for higher-quality tourism.
MHRA added that further action is also needed in the restaurants, bars, and clubs sector as part of the wider policy vision required to complement the framework.
“A level playing field is essential. Unlicensed catering activities and non-compliant operations create unfair competition and must be addressed. This must also include stronger attention to noise management and enforcement, particularly where unchecked disturbance affects residents and guests and undermines destination quality.”
MHRA said success will depend on alignment across all stakeholders.
“Government, regulators, authorities, and industry operators must remain aligned in both vision and execution. Only through consistent implementation can Malta move towards a more resilient, sustainable, and higher-value tourism model.”
The Association reaffirmed its commitment to work with government, the Malta Tourism Authority, and all relevant stakeholders to support this transition.
