Wildfires ‘a Warning on Climate’, a World for Travel Conference told

The raging wildfires around the Mediterranean this summer highlighted the urgency of combating climate change.

That is according to Jeremy Smith, co-founder of the Tourism declares a Climate Emergency coalition, who told the Evora ‘A World for Travel’ forum in Portugal yesterday: “We only have to look at the summer to see the consequences [of climate change].”

Smith pointed out: “Every country in southern Europe suffered wildfires. And that is just the Mediterranean. There were wild fires across America and across Siberia

“We saw rain in Greenland. Madagascar is suffering a drought and fires. Parts of the Equator are becoming unliveable. It’s everywhere.”

Smith argued: “If your house is on fire you don’t sit around planning a 10-year strategy.”

He told a panel debate on Climate Change Impacts on Tourism: “The silver lining is that if we act, we can get a less polluted and a richer planet and if we get that people will want to go on holiday.”

Smith dismissed the idea of limiting all tourism to combat warming, arguing: “If activities are damaging they should be limited. But if activities are sustainable and regenerating we should be encouraging them.”

He insisted: “Science tells us what impact we are having on the climate and on biodiversity, and the people with most knowledge of places are the people in those places, so we should ask them what they need.”

Mafalda Borea, chief executive of the Sustainable First initiative, told the forum: “Local communities need to be engaged in planning initiatives”

She added: “Education is key at all levels.”

Linden Coppell, sustainability director at MSC Cruises, suggested: “There are two main responses to climate change – mitigation and adaptation.”

She said: “At MSC we are focused on mitigation – how we move away from dependence on fossil fuels. But we work with [cruise association] Clia, working with key destinations to support adaptation. We’re also working with the UNWTO to identify destinations we can support.”

Coppell insisted: “Collaboration is absolutely essential.”

Pascal Viroleau, chief executive of Indian Ocean marketing organisation Vanilla Islands, suggested three steps to sustainability, identifying these as “to search for information, to apply it and to share best practice”.

But he argued: “To share is the most difficult because organisations are competitors and search for a competitive advantage, not to share.”


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The Mediterranean Observer is a news portal dedicated to travel tourism, and hospitality in the Mediterranean region. This portal is managed by the Mediterranean Tourism Foundation, based in the Mediterranean country of Malta.


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